Inbound Link Building

An Inbound link building campaign can be much more difficult to create and maintain than a reciprocal link building campaign. But, like with any worthwhile endeavor, greater effort can yield greater rewards.

The good news is that LinkAssure can handle all of the difficult work for you with any one of our inbound link rate plans (page right). Below is a quick overview of how search engines value one way links to help you determine if an inbound link building campaign is right for you.

As with reciprocal links, popular search engines like Google plug your website's incoming or inbound links into a complicated algorithm to rank your site's relevance to a particular keyword or keyphrase in their search results. The "values" these algorithms assign are derived from a combination of factors ranging from the quantity of your site's inbound links to the relevance of your site's content in relation to the web pages that link to yours.

No one but the developers writing the algorithms know the exact difference in value assigned to reciprocal vs. one way inbound links but a common analogy may provide you with some valuable clues. Think of an incoming link as a vote of approval for your website from a third party. Now consider how much more credibility an unsolicited vote gives you versus a vote that you return in kind.

The search engines look at this in a similar fashion. Add to that the fact that search engines are aware of the popularity and more common practice of reciprocal link exchange programs, and the greater value of inbound links becomes even more apparent.

Tips for Running a Successful One Way Link Building Campaign

Here are a few tips for running a successful one way link building campaign and increasing your site's popularity with search engines and web users.

Find sites you can relate to.

As with reciprocal links, search engines will give your site more credit for one way links from other websites with content related to yours.
All inbound links are good links.

Inbound links can't hurt you, they can only make you stronger. So as far as your standing with search engines goes, every "vote" for your site is a vote for success.
Content is key.

If you want other websites to link to yours, provide unique and useful information that will be of benefit to their site's visitors.
Get the word out.

Syndicating your content by means of RSS feeds (Really Simple Syndication) is an increasingly popular way of sharing your content with other websites and creating a large volume of inbound one way links.
Work with the professionals.

These helpful tips for running a successful one way link building campaign reflect only a small portion of the knowledge of the potential gains and strategies required to increase and maintain your site's link popularity through this type of program.

Consider one of our inbound link rate plans (page right) and save valuable time, money and effort by working with the professionals at LinkAssure.